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This article examines what Nietzsche might mean by the proposition that “values are created”. It further raises the issue whether there is a “hard problem of value” analogous to the “hard problem” in the philosophy of mind. Nietzsche could be seen as a philosopher who tried to shift people’s views about values away from any realist-objectivist intuitions. He was optimistic that these views could be eliminated, and that eventually most or all would come to conceive of values as perspectival and created. It is shown first that Nietzsche rejects value realism in favour of a compelling anti realist conception of value, which he takes to be superior due to one specific property of values, their “aliveness”. If there is a “hard problem of value”, however, i.e. that for the realist any created value simply does not count as a value, it is unclear if Nietzsche’s conception is constructive.

1.3 How hard is it to create values?