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In this paper, that is a country study of Slovenia, we tried to determine why individuals in rural residential areas are less likely to recognize entrepreneurial opportunities. Our results show that the increase in resources in human capital, consisting of education, skills, knowledge, and experiences in entrepreneurship, has a significant and positive effect on opportunity identification. For policy creators, our results suggest that policies focused on entrepreneurial education— especially education that would enable the acquisition of real-life entrepreneurial experiences and skills—are useful, especially in rural areas.V prispevku, v katerem je predstavljena študija na primeru Slovenije, smo želeli odgovoriti na vprašanje, zakaj posamezniki iz ruralnih okolij v svojem okolju manj pogosto razpoznavajo poslovne priložnosti. Naši podatki kažejo, da ima povečanje virov človeškega kapitala, sestavljenega iz izobrazbe, znanja, izkušenj in sposobnosti za podjetništvo, pomemben in pozitiven vpliv na identificiranje poslovnih priložnosti. Za oblikovalce ukrepov ekonomske politike so naši rezultati pomembni, saj nakazujejo, da so politike, usmerjene v podjetniško izobraževanje (predvsem tisto, ki vključuje pridobivanje izkušenj in veščin v realnem podjetniškem okolju), koristne, in to predvsem na ruralnih območjih

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Effect of Rurality and Human Capital Resources in the Entrepreneurial Opportunity Identification Process / Vpliv ruralnega okolja in človeškega kapitala v procesu zaznavanja podjetniških priložnosti