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In this review, we aim to integrate our recent findings on the vasopressin system and its role in social discrimination with other known neuromodulatory mechanisms in the olfactory bulb that are involved in different experimental models of social memory. Behavioral paradigms commonly used to investigate odor-related social memory are individual social memory in rodents, lamb recognition in sheep, and the Bruce effect in female mice. All three cases involve neuromodulation in the main and/or the accessory olfactory bulb, the first centers for olfactory processing. As a large diversity of neuromodulators participate in social memory formation, here, we focus primarily on shared neuromodulatory systems and their physiological effects, in particular, the social neuropeptides, vasopressin and oxytocin, and the arousal-related modulators, acetylcholine and noradrenaline.

Mammalian social memory relies on neuromodulation in the olfactory bulb