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The interest of this paper is the discourse generated by Abdullah Ahmad Badawi in his first keynote address as party president at the 55 th  UMNO General Assembly, 2004. The nation stood back in anticipation as he took over as Malaysia's fifth prime minister and party president from his predecessor, Dr. Mahathir Mohamad, who held power for 22 years. After almost a year in office, Abdullah has succeeded in emanating a ‘feel good’ social environment as reported in the media. This paper looks at the discourse mobilized to introduce a new concept, Islam Hadhari, by the new leadership. Its interest lies in the construction of discourse and ideology that manifests. The theoretical framework adopted is ideological discourse analysis as proposed  by van Dijk (2004). Some comparison will also be made with the discourse produced by the previous UMNO president.

The first keynote address of Abdullah Ahmad Badawi at the UMNO general assembly