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This paper reports on the diversity of languages displayed in the linguistic landscape of Julfa district, a largely Armenian dominated area, in the city of Isfahan in Iran. The data included a corpus of 323 photographs taken from the top-down and bottom-up signage in this quarter of the city. Ethnographic fieldwork was also conducted to reach a deeper understanding of the linguistic landscape in Julfa. The results of the analyses indicated that Julfa, as home to Armenians in diaspora and also a luxurious neighborhood frequented by more modern strata of the Isfahani society, is occupied more noticeably with Persian and English language and to a lesser extent with Armenian language. The findings further revealed that this neighborhood represents not only Iranian but also Armenian and Christian identities. The results are analyzed based on Bourdieu’s theory of language as a symbolic power. Furthermore, the collective identity and language ecology of Julfa in Isfahan are discussed. At the end, some lines of research for further studies in the LL of Iran are provided.

Linguistic landscape in the city of Isfahan in Iran: The representation of languages and identities in Julfa