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The issue of what in fact constitutes politeness remains a source of considerable  debate amongst researchers. There is mounting evidence that although  there may be common underlying elements, politeness is conceptualised  differently across cultures. A comparison of the notions of politeness  in English and teinei, reigi tadashii and keii hyoogen in Japanese indicates  that these respective terms encompass somewhat different conceptual  ranges. Politeness in English refers to showing consideration for others and  demonstrating a polished self-presentation. In Japanese, on the other hand,  it encompasses showing respect (with a strong nuance of vertical respect  involved) and consideration towards the position and quality of character  of others, and modesty about oneself. While politeness in both English  and Japanese involves showing one thinks well of others (other-oriented  politeness) and showing one does not think too highly of oneself (selforiented  politeness), differences in the underlying conceptualisation of politeness  give rise to different ways of expressing politeness. It is thus difficult  to maintain the assumption that politeness can be defined in the same  way across different cultures, although this does not necessarily preclude  the identification of common elements of politeness across cultures.Full Tex

Revisiting the conceptualisation of politeness in English and Japanese