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This article focuses on the multimodal analysis of the several forms of interdiscursive hybridity that appear in new corporate films uploaded by a variety of companies on their YouTube channels. The article focuses on the multimodal discourse analysis of three corporate films,  Powered by the Impossible ,  Pimp My Pump  and  The Redwolf Project , uploaded by  Grundfos , a major Danish company, on their YouTube corporate film channel. Each of the chosen films is a complex multimodal text mixing pre-existing genres and discourses. These films appropriate and combine conventional corporate film features with entertaining features belonging to other discursive and generic contexts. These new strategies reflect the company’s continuous attempts to minimize the distance between them and their existing and prospective categories of customers.

Multimodal Aspects of Representation and Interdiscursive Hybridity in Corporate Films