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First-time mothers have a unique and varied set of information needs, but at present, these needs are seldom adequately addressed by libraries in China. As a first step in making libraries more helpful to this group, this study reports the results of a series of interviews aimed at understanding new mothers’ current information seeking behaviors. Thirty-seven first-time mothers (children from first year of birth to six years of age) took part in semi-structured in-depth interviews, answering questions about their information demand, information source selection (and factors influencing this selection), and obstacles encountered in the process of information search. It was found that first-time mothers’ information-seeking behavior varies from stage to stage, e. g. between pregnancy and the immediate postpartum period. Internet search plays an important role because of its perceived convenience and accessibility, but trust is the key factor during the process of information selection, regardless of source. Overall, the mothers we interviewed seldom use the library. This paper puts forward some suggestions to remedy that situation: libraries might consider opening a first-time-mothers reading room, increasing cooperative promotions with other institutions, providing diversified service projects, and organizing reading-promotion activities for first-time mothers at different stages. If implemented, these suggestions promise to help mothers navigate the transitions of pregnancy, childbirth, and childcare.

Periodic Information-seeking Behaviors of First-time Mothers in China