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Declining response rates among college students threaten the effectiveness of survey research at institutions of higher education. The purpose of this qualitative study was to understand the conditions that promote participation in survey research among this population. The researcher identified three themes through this study. First, participants perceived surveys as agents for institutional change. Second, participants viewed surveys as ubiquitous artifacts. Third, trust played an important role in students’ willingness to participate in survey opportunities.

Why Don't Our Students Respond? Understanding Declining Participation in Survey Research Among College Students