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Building on Culpeper (1996) and Culpeper et al. (2003), I first propose a new definition of impoliteness and general revisions to my model of impoliteness, both derived from data analyses. Given that my particular data in this paper,  The Weakest Link , is a television entertainment quiz show, I will briefly account for why impoliteness might be entertaining. As a backdrop to my micro-analyses of interactions, I discuss the nature of “exploitative” chat and game shows, and I examine the structure of  The Weakest Link  and how it maximizes the potential for face-damage. In my analyses, I show the formulaic and creative nature of parts of the discourse, and also how analyzing prosody is key to understanding the impoliteness. I pay special attention to “off-record impoliteness”, sarcasm and mimicry, and I integrate into my model Spencer-Oatey's (2002) revisions of Brown and Levinson's (1987) concepts of negative and positive face. Finally, referring to Levinson's (1992) “activity types”, I consider whether the context of the quiz show “neutralizes” the “impoliteness”. I argue that the salience of “impolite” signals engulf the context, with the result that targets often take offense in contexts where they theoretically should not.

Impoliteness and Entertainment in the Television Quiz Show: The Weakest Link