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The article argues that today publishing is no longer solely an institutionally bound professional practice of so-called gatekeepers. Through self-publishing via digital infrastructures, it has become a format of action for both amateurs and professional authors alike. The widespread possibilities of self-publishing arise, on the one hand, from the establishment of self-publishing platforms such as Kindle Direct Publishing, Lulu or Wattpad, the acceptance of which has increased significantly due to the development and successful marketing of reading apps such as Kindle or iPad. On the other hand, they arise from the omnipresent possibilities of interactive online media, i. e. through self-publishing on social media platforms such as Twitter, Facebook, Instagram, etc. Both forms of self-publishing are part of what has been referred to as the ›appification‹ and ›platformization‹ of knowledge economies. The determination of the relationship between publishing and posting remains a gap in self-publishing research, which this article seeks to address. The article defines ›ubiquitous publishing‹ as the sum of self-publishing practices that are situated within a continuum of publishing and posting and give rise to hybrid publication models. The concept of ubiquitous publishing is to be determined from the coexistence and linkage of everyday and professional self-publishing practices. The goal is to understand ubiquitous publishing as a platform-based modeling of self-publication that competes alongside institutionalized publishing landscapes, shapes them, and questions them. With the multiplication of self-publishing, an intertwining of literary production with its infrastructural conditions, of literature and its mediation, takes place.

Ubiquitäres Publizieren. Zur Theorie und Geschichte des Selbstveröffentlichens