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This essay examines the process of the fundamental reform undertaken by the Moravian Brethren in Germany at the end of the 19th century, building a separate and professionally managed business area within the church. An analysis of institutions, practices and semantics helps to explain this institutional change of a religious entrepreneur. Finally, the case of Sunday work in the church-owned companies illustrates the conditions set for corporate practices by the new institutional structure.

„Große Unternehmungen sind dringend zu widerraten“ – Die Wirtschaft der Deutschen Brüderunität zwischen Ideal und Reform