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It is amazingly rare for people to succeed in creat ing really good lives through their work and making the big dream come true. Surveys carried out by The Quality-of-Life Research Center showed that only one Dane in three is really happy in his work. Few people burn for their work, they just burn themselv es out. We all have the option of revising what we think of ourselves, life and the world around us. Likewise, we can make adjustments to our habits and our way of life in general. We ca n all do a lot to feel better, in private and on the job. For some reason we do not d o anything about it until we are forced to. But we could easily do something if we decided to do so. There is nothing more delightful than discovering that nature actually created us wo nderful, intelligent, attractive, talented and humorous etc. We must stop preventing ourselves from being so. The four issues necessary for a company to really succeed and create real value in the world are; qua lity of life and job satisfaction, mastery within e ach individual field of activity, a sense of community with respect to co-operation and management, and finally creating real value. This is an ongoing process that affects revising of values, working procedures, and goals. The company or organization with these qual ities will be successful both from the perspective of employees and customers. Such an organization will go one step further and als o prove to be valuable to the environment: nature and society. It is this type of development, which will carry companies forward into the 21 st century.

Quality of working life research: VI. Are you on your way up in life - or down?