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Creating real value is one of the four dimensions o f developing the quality of work life besides the q uality of life, mastery, and fellowship. The organization is our chance to b ecome valuable to a much wider circle than the one closest to us. By being part of a valuable organization, we create genuine value, n ot just market value. This article is about how we can create real value and how organizations become valuable to customers, clients , patients, and the environment. In order to create real value, it is necessary to adhere to good and viable values that allow us to c reate clear preconditions for quality of life inste ad of wasting these preconditions. The transition towards creating proper values requi r s a profound re-thinking of our attitudes. To thi s end, customer satisfaction will be subordinate to a more global perspective on prod uction. It may well be better to remain in your job and change a bad company than fleeing to another job. This must be considere an emergency solution. The world needs competent people exactly where change is needed. We can all grow and develop, thus becomi ng ore valuable. Every one of us can be useful by contributing our individual skills to the environment. Consider this a personal obliga tion. Put in another way, if we do not put our uniq eness and best talents to proper use, we betray ourselves as well as others.

Quality of working life research: V. Creating real value for customers and the environment