English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Prototyping represents an established, essential method of product development and innovation, widely accepted across the industry. Obviously, the use of prototypes, i. e., simple representations of a product in development, in order to explore, communicate and evaluate the product idea, can provide many benefits. From a business perspective, a central advantage lies in cost-efficient testing. Consequently, the idea to “fail early”, and to continuously rethink and optimize design decisions before costconsuming implementations, lies at the heart of prototyping. Still, taking a closer look at prototyping in practice, many organizations do not live up to this ideal. In fact, there are several typical misunderstandings and unsatisfying outcomes regarding the effective use of prototypes (e. g. Christoforakos & Diefenbach [3]; Diefenbach, Chien,

Potential and Challenges of Prototyping in Product Development and Innovation: Insights from an Expert Discussion Among Researchers and Practitioners