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In the short history of intranets a lot of IT-centric paradigms have been prevailing (tool choice, architectural questions, overall IT strategy). The emergence of intranet paradigms, referred to as Web2.0, as well as changed user expectations due to consumerization and high adaption of mobile devices challenge the traditionally technology-driven approach in enterprises: Today, users realize that there is more to claim and fight for. This article introduces approaches that start from the practitioner's perspective and help to align users, IT and strategic stakeholders with the purpose of forming an alliance between them and of finding the scope and design that fits all requirements.

No More Battles – User-centric Approaches as Key to Successful Intranets