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On the basis of newly discovered  Avertissements , this paper reconstructs the process of founding the popular journals  Teutscher Merkur ,  Deutsches Museum , and  Berlinische Monatsschrift  in the late eighteenth century. The  Avertissements  were meant to attract new readers and writers to the newly founded journal. By comparing and analyzing these short programmatic texts, the paper shows how, by developing new strategies of distribution and reader participation, the three monthlies established the concept of the  Nationaljournal .

internationales archiv für sozialgeschichte der deutschen literatur

‚Nationaljournale‘ gründen vor 1800: Das Avertissement: Mit bislang verschollenen Werbeschriften des  Deutschen Museums  (1776–1789) und der  Berlinischen Monatsschrift  (1783–1796)