English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This paper reports the results of comparing source and target text jabs (from Raymond Chandler's novels translated into Greek) involving allusive Proper Names, with a view to accounting for the contribution of this grammatical category to humorous eect. The Proper Names discussed are sociocul- turally bound. Therefore, the dierence in production dates, sociocultural environment, and audience design has resulted in dierent strategies being adopted for their intercultural transference. This has provided the opportu- nity to check the traditional strategies against respondents' reactions to humorous eect and compare source text and alternative target text jabs us- ing the GTVH metric. Considering also the Cognitive Grammar account of the functions of Proper Names (PNs) has led to an interpretation of the un- expected finding that jabs with allusive PNs may well be humorously eec- tive even if their referents are unknown to the audience. The following factors emerge as crucial in this respect: the brevity of the linguistic sign, the specif- icity and concreteness of the evoked scripts, and the immediacy with which mental contact is established. It is suggested that replacing socioculturally- bound PNs in translating jab lines may jeopardize their humorous eect.

Humor theory and translation research: Proper names in humorous discourse