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This paper seeks to offer an explanation as to why the late Oxford philosopher J. L. Austin's celebrated masterpiece How to Do Things with Words is strewn with passages where the author freely resorts to the use of humor and banter, normally considered "foreign" and even "antithetical" to philosophical discourse. The explanation is based on Gregory Schrempp's ingenious interpretation of Elliott Oring's formula for humor. According to Oring's formula, humor results from the perception of a certain "appropriate incongruity", a certain structural relationship between the humorous passage and the passages adjacent to it. Schrempp's contention that the formula has a much wider range of application than originally imagined by Oring is taken as the starting point for exploring the hypothesis that, far from being a mere ornament, the use of humor by Austin may well turn out to be part and parcel of his overall philosophical project and, have important consequences for the thesis he is putting forward. Austin claimed towards the end of the book that he had been concerned, all along, "to play Old Harry with" two fetishes viz., "the true/false" fetish and the "fact/value" fetish. For all we know, the one final fetish that Austin was anxious to deconstruct (or, at any rate, that does get deconstructed, perhaps unbeknownst to the author himself) was the very opposition between humor and seriousness

Austin′s humorous style of philosophical discourse in light of Schrempp′s interpretation of Oring′s ”incongruity theory” of humor