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In this pilot study we explore the mutual conditionality of bargaining power between spouses in the processes of intra-household allocation of resources (care work) and the assignment of their roles in family businesses (paid work) in Vojvodina, Serbia. Our intention is to explain the changes in gender relations in family businesses run by spouses under different socio-economic and institutional conditions, and especially in the context of enforced postsocialist neoliberal transformation after 2009. We formulate a theoretical and methodological framework based on the case of ten firms and check its validity for deeper and wider research into the key causes, forms and characteristics of gender bias in this area

Spouses in the Household and the Family Business – Who (does) the Care and Who (does) the Work