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The 2016 nomination of Hillary Clinton as the first female major party nominee for president created an unprecedented opportunity to test for evidence of explicit sexism in the electorate. Presidential elections normally produce two equally matched nominees with impressive public service resumes who behave similarly on the campaign trail. However, while Democrats were making history nominating the first female nominee, the Republicans also made history by selecting a nominee with no public service experience, a controversial personal background, and conduct that conflicted sharply with traditional norms of presidential candidates. In survey after survey, voters recognized that Clinton held a significant qualification advantage over Donald Trump. Yet, despite the fact that both men and women were more likely to rate Clinton as more qualified than her opponent overall, using an innovative approach via an original survey, we find evidence of implicit sexism in the way that some males evaluated Clinton compared to their female counterparts.

Ready for Hillary?: Explicit and Implicit Sexism in the 2016 Presidential Election