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In the days after the 2016 election, a variety of explanations has been offered to explain Donald Trump’s unique ascendancy in American politics. Scholars have discussed Trump’s appeal to rural voters, his hybrid media campaign strategy, shifts in voter turnout, Hillary Clinton’s campaign advertising strategy, economic anxiety, differences in sexist and racist attitudes among Trump voters and so forth. Here, we add another key factor to the conversation: Trump’s appeal to a smaller, often ignored, segment of the electorate: populist voters. Building upon our previous work – demonstrating that while American political elites compete across a single dimension of conflict, the American people organize their attitudes around two distinct dimensions, one economic and one social – we use 2008 American National Elections Study (ANES) data and 2016 ANES primary election data to show that populist support for Trump, and nationalist policies themselves, help us to understand how Trump captured the Republican nomination and the White House.

Ideological Heterogeneity and the Rise of Donald Trump