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Although many observers have been surprised both by the racial explicit nature of Donald Trump’s campaign and the subsequent success of that campaign, we contend that Trump’s tactics and their success are far from new. We describe how for the past half century Republicans have used race and increasingly immigration to attract white voters – especially working class whites. All of this has led to an increasingly racially polarized polity and for the most part Republican electoral success. We conclude with some expectations about the future of race, immigration, and party politics.

Trump’s All Too Familiar Strategy and Its Future in the GOP