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The volume of televised political advertising plateaued in 2014, as did levels of negativity. Yet the most interesting story about this advertising was the extensive involvement of outside groups, many of which did not disclose their donors. In many of the most competitive Senate races, groups surpassed the parties – and sometimes even the candidates – as the primary sponsors of political advertising. We speculate on what these patterns from 2014 are likely to mean for advertising in 2016.

Political Advertising in 2014: The Year of the Outside Group