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Periods of American politics marked by recognizable surges of ideas and activists are not driven solely by winners. Barry Goldwater and George McGovern were among the biggest losers in the history of American presidential elections, yet they produced surges that continue to affect American politics decades later. These losing candidates had three things in common: 1) Their candidacies represented more than individual attempts to gain the presidency, 2) they altered their parties’ electoral coalitions and strategies, and 3) they each made distinctive arguments that laid the groundwork for future party and movement successes.

More Than a Trace: Political Periods, Presidential Losers, and the Goldwater and McGovern Experiences