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A newly created dataset makes it possible to go looking for the mass ideologies most common in American politics across the postwar years. For this purpose, it is necessary to distinguish  five  great ideological groups: Liberals, Conservatives, Populists, Libertarians, and Moderates. These prove to have distinct voting behaviors, not just in the ballot for President but also in the propensity and manner by which they split their tickets. They have distinct perceptions of the main organizational referents in politics, both political parties and organized interests, while the distinction between objectively measured versus self-identified ideologies proves to be consequential as well. Finally, these ideological groups do not just evolve differently across the postwar years; they alter the substantive content of major-party coalitions at both the rank-and-file and the activist levels while doing so.

The Evolution of Mass Ideologies in Modern American Politics