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The study proceeds from the premise that simultaneous changes occurring over the last three decades in fairy-tale scholarship, literary studies, and technology have generated notable changes in the production and reception of folktale and fairy-tale texts. In particular, a new understanding of the printed tale's textual complexity and intertextuality emerged simultaneously with the phenomenon of hypertextuality. Against this background, the paper shows how popular print editions in English approximate the special features of hypertext.

Hypertextual Gutenberg. The Textual and Hypertextual Life of Folktales and Fairy Tales in English-Language Popular Print Editions