English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Tho , the nonstandard spelling of  though  which was proposed by American spelling reformers in the 19th century, is making a comeback. In 2013, internet memes such as  that backflip tho  gave a boost to the shortened form. This sociolinguistic study investigates the use of  tho  in RedditGender, a 19 million-word corpus of comments posted by 1044 Reddit users. First, concordance lines generated from the whole corpus were analyzed in order to compare the use of  tho  with the meme and the standard spelling. Then, regression analysis was conducted with a sample of the corpus, containing only complete cases. Results show that  tho  is rarely used in the meme construction that contributed to popularize it, and that it appears more often as an adverb than as a conjunction. They also seem to indicate that the use of  tho  is correlated with gender and race. Most frequent users are black males. This suggests that the shortened spelling is not simply a way to save time when typing, and that it is not semantically equivalent to  though . It seems to be a marker of affiliation with a social group and of familiarity with internet subcultures.

“That spelling tho”: A sociolinguistic study of the nonstandard form of though in a corpus of Reddit comments