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Most of the strategies developed to “save” rural territories in Europe have not beensuccessful. One of their main problems has been the adoption of the top-downparadigm when approaching the development of those territories. Portugal is a goodexample of the difficulty in adopting a bottom-up paradigm. The main objective of thispaper is to present the perceptions of the local (including the residents) and regionalstakeholders acting at Boticas, regarding the set of resources available andthe development of the tourism industry. Boticas is a northern Portuguese, rural lowdensitymunicipality. In capturing those perceptions, the research contributes tothe establishment of a more integrated and innovative development strategy and thus,a more capable strategy for profiting from the potential associated with the growth ofthe tourism industry that has been experienced recently in Portugal. The adoption ofa mixed-method was suggested for evaluating these resources and capturingthe perceptions of the tourist potential by different stakeholders. Empirical data wascollected through a survey of 373 of its residents and 25 interviews conducted withlocal and regional actors, further supported by an inventory of the cultural resourcesand their capacity for visits. We conclude here that, residents tend to have a verypositive perception of tourism development, and indeed, their perceptions largely metthose of other stakeholders

The Planning of Tourism on Rural Areas: The Stakeholders' Perceptions of the Boticas Municipality (Northeastern Portugal)