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Females and students of non-dominant ethnicity are less likely to aspire to science careers. However, overcoming discrimination in science and chemistry is a challenging task, especially in vocational orientation. Thus, there is a need for strategies to support young women in their identity formation in science and chemistry. This article presents a scheme for supporting young women’s science identity formation in conversations about vocational orientation. The goal is to support young women in developing a positive attitude towards careers in chemistry. This attitude is part of cultural chemistry capital. The scheme was developed based on a study conducted as part of the project DiSenSu. Here, coachings for vocational orientation for young women in science and chemistry are provided, following the idea of  Science in Public.  In the coaching, the attitudes towards science and chemistry were determined using quantitative data. Based on these results, coaches conducted conversations with the participants. Qualitative analysis of 11 conversations revealed strategies coaches used to support young women in their vocational orientation. The study shows how the participants’ attitude towards careers in chemistry is used as a starting point for coachings. Also, it provides strategies that can be used to promote young women’s cultural chemistry capital.

Coaching strategies in vocational orientation for promoting young women’s self-concept and career aspirations in chemistry