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Meaning generation reaches beyond the convenient code-based distinction between the  encoding  versus the  decoding  of information. What we need is a more comprehensive perspective that can encompass code-based communication and agency-oriented interpretation, both of which are treated as two subordinate mechanisms of meaning generation or signification. Based on a close reading of Saussure, there are only forms in signification; signs and signification are one. Given the complexity of its usage over the years, the term  sign  should be reevaluated. In its stead, the present article proposes using Sebeok and Danesi’s term  model , although with some modifications, in order to shed a new light on meaning generation. The present article also demonstrates that cultural memory, or culture understood in the sense proposed by Lotman and Uspensky, coupled with emotions and human agency, act as three determinants of the process of meaning generation and make it a semi-autonomous process.

Meaning Generation: A cocktail of modeling, cultural memory, emotions and human agency