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Since the latter half of the 20th century, studies of linguistic signs have exhibited a steady tendency to shift inwards from “form” to “cognition”, the unfolding of which is driven by linguistic globalization and cultural globalization. The present article attempts to account for this shift and to further explore the implications of contemporary linguistic sign studies for the internal mechanism of the human brain and neurons and the intelligent mechanism of the text and culture. If it can be said that the 20th century was the era of formal linguistics, then it is rightful to say that the 21st century will be the era of cognitive linguistics. “Shifting toward cognition” will have a profound impact upon the development of various disciplines in the 21st century and all humanity.

The Inward Shift in 21st-Century Linguistic Studies: Semiotic Cognition in the Setting of Linguistic Globalization