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Globalization is fast expanding the ways in which the performing arts and entertainment are received around the world. This situation should be analyzed from several perspectives, including technological, economic, artistic, philosophical, historical and social. Given that scientific development does not justify the use and value that has been attributed to the social media that convey artistic information in post-modern societies, the various systems of representation should be described in detail, followed by a critical analysis of social interaction that leads to the performing process. The Olympic Games are among the most viewed sporting events on the planet. Over the years, opening and closing ceremonies have become a complex model of a spectacular show. The opening ceremony of the London 2012 Olympic Games is a paradigmatic example.

The Art of Representation in a Globalized World: The Opening Ceremony of the London 2012 Olympic Games