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The author of this paper gives a detailed semiotic analysis to the dynamic change of individualism and collectivism, the main cultural concepts shared by Westerners and Easterners respectively. The author believes that the rise of memetics has contributed immensely to dynamic semiotics and dynamic semiotic analysis, in turn, is made more applicable to many branches of learning in general and to intercultural communication in particular. The author ventures that individualism and collectivism seem opposed to each other, they can be unified and fused as a result of memetic movement including memetic spreading, selection and memetic quality variation. Intercultural communicators can possess at the same time both desirable individualistic and collectivistic concepts in the process of intercultural communication as a result of semiotic production. Such tendency is justified by the existence of androgyny in human character. The author, in the meantime, gives a semiotic analysis to intercultural communicators' cultural structure. The author concludes that interculture is the nature of the cultural structure of intercultural communicators, a semiotic mixture which is different from their home culture or the target culture.

Application of Dynamic Semiotics: Semiotic and Memetic Approach to the Fusion and Unification of Individualistic and Collectivistic Concepts