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Although most Turks in Germany belong to the second or third generation of immigrants, they have retained the social, cultural, and religious identity of their country of origin. This article deals with this double identity of young Turks in Germany and their language-bound exposure to television, radio, press, and the Internet. Telephone survey data are presented regarding the integration and media use of Turks in Germany. The survey was carried out in 2006 on behalf of the public broadcasting station of North Rhine-Westphalia (Westdeutscher Rundfunk, WDR). The analyses identify and describe different types of integration of Turks and investigate the relationship between their level of integration and their demographic profile as well as their patterns of media use. Causal analysis was focused on the question how different strategies of acculturation influence the use of mass media.

Types of Integration, Acculturation Strategies and Media Use of Young Turks in Germany