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This article describes a qualitative inquiry into the historical reception of Flemish television fiction broadcast by the monopolistic Flemish broadcaster BRT between 1953 and 1989. This is a relatively homogeneous period, both in terms of broadcasting policies and fiction output. What do viewers remember of this period? Can patterns be discerned in these memories, and if so, why? To answer these questions, this research uses semi-structured interviews with older viewers. First, the article discusses the particular problems of this method, mostly ‘faulty’ memory and nostalgic reinterpretation. Then, the findings are presented, reflecting on processes of (collective) memory formation. One clear finding concerns the selective and homogeneous nature of memories; the same few serials are remembered in similar ways by most, leading to clichéd memories of (representations of) the past.

Nostalgic memories. Qualitative reception analysis of Flemish TV fiction, 1953–1989