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To examine the psychological origins of sex-typed news preferences, an online newsmagazine was presented to 246 German participants in a quasi-experimental design. The presented articles featured equal portions of social/interpersonal and achievement/performance topics. Newsreaders' selective news exposure was unobtrusively logged. Results show that, even when various intervening factors are eliminated, women read more about social/interpersonal topics than men did, and men spent more time on achievement/performance-related news than women. Newsreaders' self-esteem and gender role orientation influenced the preference of news content. This contribution will also discuss the effects of sex-typed news exposure.

The gender news use divide: Impacts of sex, gender, self-esteem, achievement, and affiliation motive on German newsreaders' exposure to news topics