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This study employed a scenario-based approach whereby participants were asked to choose which  communication channel they prefer in certain situations. The first aim was to determine the effect of the  topic of  interactions and social ties on channel choice. The second aim was to examine the underlying  mechanisms (controllability, anonymity, co-presence, and affective understanding) in the relation  between interaction topic and social ties and channel choice. A questionnaire was administered among  238 participants, who were presented five communication scenarios with topics of low and high intimacy  and four social ties, ranging from weak to strong. Results revealed that preference for face-to-face (FtF)  communication was highest, followed by audio-only computer-mediated communication (CMC) and  text-based CMC. Preference for FtF communication was higher when people valued feeling co-present  and decreased when people valued feeling anonymous. Our results showed that communication channel  choice is strategic and the choice for FtF ommunication, audio-only and text-based CMC largely depends  on controllability, anonymity and co-presence.

The effect of interaction topic and social ties on media choice and the role of four underlying mechanisms