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In this study we empirically map the field of media and communication studies (MCS) by focusing on relationships between  cognitive dimensions (such as research topics and approaches) on the one hand and material dimensions (such as funding and  institutionalization) on the other. Our analysis, which focuses on the field of MCS in Switzerland, identifies two clusters of research  institutions representing distinct strands of research in the field. Results show how these two strands differ in terms of their  resource base, institutional positioning and recognition, teaching and transfer activities, as well as activities of scientific production.  Similarities and differences in these dimensions serve to explain the general evolution of the field.

Dimensions of diversity: Mapping the field of media and communication studies by combining cognitive and material dimensions