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This article traces ‘difficult guests’ who violate the tacit rules that guide interactions between talk show hosts and their guests, between news  anchors and their interviewees. The goal is to theorize the appearance of such guests on television against the background of four case studies.  Using the media events and media scandals concepts as well as more recent work on ‘mediatization’, a new category of remarkable media  occurrences is developed. Such ‘media incidents’ capture the resistance  to media routines as well as the incorporation of resistance into those  very routines. I will illustrate how media incidents make visible, for large audiences, the media’s daily habitual construction of reality. Despite their  complex, even ambivalent nature, it is argued that media incidents perform a more critical function for citizens in media-saturated societies than  both media events and scandals.

Theorizing adversarial guests: The resistance to (and restoration of) media routines