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The paper explores the process of the Czech journalists setting the EU agenda in the media during the ‘hot phase’ of the Czech national parliament election  campaigns in 2002, 2006, and 2010. Unlike most studies that concentrated on the media agenda in the European Parliament election campaigns, we focused on  periods that were neither strictly key events nor routine, but that were more intensively covered by the media and simultaneously generated more influential political  representation defining national political attitudes towards the EU. Articles that referred to the EU during the ‘hot phase’ were content analyzed. The results suggest  that in the Czech press, the EU agenda is less and less visible, and, moreover, that it is increasingly negatively framed and reduced to an economic agenda.

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Between Europeanization and De-Europeanization: A Comparative Content Analysis of the Pre-election Presentation of the EU Agenda in the Czech Quality Press