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“Social TV”, described as the use of social media such as Twitter or Facebook stimulated by  TV programs, is highly topical in the television industry. Communication research has fallen  behind in addressing this issue. In this paper we explore the simultaneous communication  activities of Twitter users while watching TV. Additionally, we tested whether different TV  programs stimulate different communication activities. The main findings of our quantitative  content analysis of approximately 30,000 messages show that communication within the  Twitter community as well as evaluations of shows and actors are the main subjects of the  explored tweets. We also found that different TV programs evoke different communication  activities. While talent shows produce expressions of fandom and critiques of the candidates  in the show, live events evoke a critical debate about the show itself and what’s happening  on screen. Political talk shows can stimulate a public discourse.

Tweeting television: Exploring communication activities on Twitter while watching TV