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While journalism traditionally is considered a ‘masculine’ domain, it is said that public relations are a ‘feminine’ profession. The legitimation for this gendered coding of two professions are so-called gender different characteristics. The aim of this article is to show how the differentiation of professional roles in journalism and journalism-related fields goes hand in hand with processes of gender differentiating ascriptions on the symbolic and discoursive levels. Additionally, the communication research reproduces these binary codes in context with gender codings. The history of professions shows that gendered practices of ascription are arbitrary and only needed to legitimize gendered positionings in the professional field.

The gendered relationship between journalism and public relations in Austria and Germany. A feminist approach