English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This study attempted to investigate further recent research showing that\udviolent programming interferes with audience memory for embedded advertisement\udcontent. In an extension of earlier work, the impact of the surrounding\udprogram was examined in relation to memory for advertising that itself\udcontained violence as well as for non-violent advertising. Participants therefore\udsaw either a violent or a non-violent advert embedded in either violent\udor non-violent film clips that were similar on other dimensions that might\udinfluence memory, such as arousal and involvement. After viewing the clip, participants\udevaluated the advertisement and the film clip and completed several\udrecall and recognition tests for the commercial content. The violent advert was\udrecalled better than the non-violent advert for the same brand, with the latter\udsuffering most especially when presented in a violent program environment.\udMales exhibited better overall recall of advertisements than females, though\udthere was no significant gender by advert-type interaction. Viewers9 subjective\udevaluations of both the surrounding program and the advertisement they\udwatched were positively correlated with advertisement recall. The results are\uddiscussed in relation to interference and construct accessibility hypotheses.Peer reviewedPublisher Versio

Television Violence and Memory for TV Advertisements