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This study explores the potential social functions of the media, outside the primary media exposure content. We assessed children's perceptions and examined the impact of media use (TV and VCR, computer and computer games, books and comics ), type of parental media guidance (use of the media as babysitters and restrictive, evaluative, unfocused guidance) and gender on supportive parent-child communication in the family. Questionnaires were conducted among 519 fifth and sixth graders. The results showed that the impact of media use on supportive parent-child communication was rather small; the type of parental media guidance, however, did have a clear impact, yet differences were found in regard to the type of medium and the gender-composition of the parent-child dyad. In general, evaluative and unfocused guidance seemed to be the most effective in stimulating parent-child communication. The results underscore the importance of parental guidance of children's perceptions and of gender differences.

Media Use, Perceived Parental Media Guidance and Supportive Parent-Child Commmunication in Fifth and Sixth Graders