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The metaphorical components of two cognitive models of  moral/political systems, presented in Lakoff (1996 [2002]), were tested  empirically, using a set of televised debates between two candidates for US  president as data. Few verbal metaphoric expressions were found in the data  which directly reected the conceptual metaphors proposed in the models.  However, a large number of mostly non-metaphoric expressions were found which  constitute entailments of the models. This suggests a form of reasoning  according to the logic of the proposed metaphors. The speakers’ metaphoric  gestures in one of the debates were then coded and analyzed. Quantitative  analysis produced results similar to the linguistic analysis, but qualitative  analysis highlighted signicant differences between the models, both in terms of  their composition and how they can be expressed. The study raises methodological  issues for metaphor research, and theoretical questions about the ways of  identifying and labeling conceptual metaphors and about the status of cognitive  and cultural models.

Metaphor in the ‘‘Strict Father’’ and ‘‘Nurturant Parent’’ cognitive models: Theoretical issues raised in an empirical study