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This paper introduces a new, concept-based method for measuring variation in the use and success of loanwords by presenting the results of a case-study on 149 English person reference nouns (i.e. common nouns used to designate people, such as  manager ) in Dutch. With this paper, we introduce four methodological improvements to current quantitative corpus-based anglicism research, based on the general tenets of Cognitive Sociolinguistics (Geeraerts 2005; Kristiansen and Geeraerts 2007; Geeraerts 2010; Geeraerts et al. 2010): (1) replacing raw frequency as a success measure by a concept-based onomasiological approach; (2) relying on larger datasets and semi-automatic extraction techniques; (3) adding a multivariate perspective to the predominantly structuralist orientation of current accounts; (4) using inferential statistical techniques to help explain variation. We illustrate our method by presenting a case-study on variation in the success of English person reference nouns in Dutch. Generally, this article aims to show how a Cognitive Sociolinguistic perspective on loanword research is beneficial for both paradigms. On the one hand, the concept-based approach provides new insights in the spread of loanwords. On the other hand, attention to contact linguistic phenomena offers a new expansion to the domain of cognitive linguistic studies taking a variationist approach.

Cognitive Sociolinguistics meets loanword research: Measuring variation in the success of anglicisms in Dutch