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In order to maintain and increase their market share and position in competition, businesses have to adapt to the changes of the environment and they have to innovate. Since the latest economic crisis, Hungarian businesses have been struggling with several problems, particularly the scarcity of both resources and demands. These circumstances lead to the issues of frugal innovation and sustainable development. The aim of this paper is to show the results of a survey on attitudes toward frugal innovation, which was conducted among 216 Hungarian enterprises in the spring of 2015. However, the surveyed businesses are striving to stay in competition in a not too favourable economic environment as most of them have not recognized the chance of frugal innovation

Businesses and Their Attitudes to Frugal Innovation