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Birch’s account of the evolutionary origins of social norms is essentially individualistic. It begins with individuals regulating their own actions toward internally represented goals, as evaluative standards, and adds in a social dimension only secondarily. I argue that a better account begins at the outset with uniquely human collaborative activity in which individuals share evaluative standards about how anyone who would play a given role must behave both toward their joint goal and toward one another. This then scaled up to the shared normative standards for anyone who would be a member of ‘our’ social group.

Norms Require Not Just Technical Skill and Social Learning, but Real Cooperation