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We examine ethnic Danish and ethnic minority Muslim (n = 15) responses to the negative media frame they experience, and their efforts1 to build viable dual identities – ways of being Danish and Muslim. The reported media negativity is triangulated with evidence from ECRI media reports, public opinion surveys, and reports on government policies and institutions. We find that interviewees’ experiences vary with their visibility as Muslims, so hijab wearing women and men of colour report most negativity in public environments. We also find that efforts to pro-actively project a positive social media image of Islam vary by time since conversion, gradually declining. Danish Muslim challenges in forming dual identities are compared with those of Swedish (Malmö) and British (London) Muslims. We examine why London Muslims more readily construct dual identities than Malmö Muslims – despite greater negativity in national surveys and barriers to voting. The implications for cultural conflict in Scandinavia are discussed.

Chapter 12 Life in the Spotlight: Danish Muslims, Dual Identities, and Living with a Hostile Media